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  • ❶ Pelosi announces retirement at end of term, 24-year-old Dallas Cowboys player dies, jury awards teacher shot by 6-year-old student $10 million, Trump announces 'drastic discounts' on Ozempic and Wegovy, and optimism wanes on Capitol Hill that end of government shutdown is near

❶ Pelosi announces retirement at end of term, 24-year-old Dallas Cowboys player dies, jury awards teacher shot by 6-year-old student $10 million, Trump announces 'drastic discounts' on Ozempic and Wegovy, and optimism wanes on Capitol Hill that end of government shutdown is near

Plus, Musk's $1 trillion pay package was approved, America is heading for its first-ever trillion-dollar Christmas, and why Tucker Carlson is at the center of a new civil war erupting among conservatives ...

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Shoppers are adding to cart for the holidays

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

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